The Step-by-Step Guide to Sustainable Fat Loss:
The Tailored Coaching Method Approach
If you’ve spent any time in the fitness industry, you know that fat loss is often portrayed as a chaotic sprint. Most “gurus” want you to slash calories to near-starvation levels on day one and pray your willpower holds out longer than your metabolic rate.
At Tailored Coaching Method (TCM), we do things differently. We don’t just want you to lose the weight; we want you to keep it off while feeling like a high-functioning human being. Effective fat loss isn’t about doing the right things in the right order. At Tailored Coaching Method (TCM), our fat loss plan is built on a three-phase blueprint: Primer, Progressive, and Prosper

Phase 1: The Primer (Calibration & Consistency)
Before we even think about a caloric deficit, we must “prime” the metabolism. Think of this as the “calibration” phase.
What is a Primer Phase?
It is a short period of time dedicated to developing consistency with tracking and adherence. We use this time to rule out inaccuracies or potential issues like “hidden” calories or inconsistent logging before we make any aggressive changes.
Why Can’t We Just Start the Diet?
The truth is, you are much more likely to be honest, avoid stress-induced eating, and develop accuracy with tracking while you are at or near maintenance calories. Jumping straight into a deficit often leads to “dieting on a whim” without a clear baseline or an accurate maintenance intake.
How Long Does it Last?
The duration depends on your dieting history and current habits:
- Advanced Dieters: 1-2 Weeks.
- Intermediate Dieters: 1-4 Weeks.
- Beginner Dieters: 2-6 Weeks.
Phase 2: The Progressive Phase (The Work)
Once the foundation is set, we move into the Progressive Phase. This is where the actual fat loss happens.
1. Determining Your Caloric Deficit
Research often uses a deficit of 20-35%, but for the majority of our clients, we suggest a 15-25% deficit.
- Aggressive vs. Conservative: If you have more fat to lose, we can be more aggressive. If you are already lean and experienced, we remain more conservative to protect your hard-earned muscle.
- The Power of the “Front-Load”: Starting with an aggressive initial approach followed by a conservative approach throughout the remainder of the diet often leads to the best long-term results.
2. Calculating and Setting Your Macros
Calories dictate weight loss, but macros dictate body composition. To look athletic and feel energized, you need a specific ratio.
- Step 1: Set Protein (The Non-Negotiable): Protein is your primary tool for muscle preservation and satiety. We recommend 1.0 to 1.2 grams of protein per pound of goal body weight. As calories decrease throughout the diet, protein should stay steady or even increase to protect against muscle loss.
- Step 2: Set Fats (The Hormonal Floor): Fats are essential for hormone health and vitamin absorption. We generally recommend setting fats at 20-30% of your total daily calories. You should rarely go below 0.25g per pound of body weight for extended periods.
- Step 3: Set Carbs (The Performance Fuel): Carbs are your body’s preferred fuel source for high-intensity training. If you are a strength-focused individual, we want to preserve carbs as long as possible and pull from fats when making adjustments to keep training performance high.
Implementing Cardio for Fat Loss
Cardio is a tool to be used when you’d rather move more than eat less. At TCM, we view cardio through the lens of recovery and data collection.
NEAT: The Foundation
NEAT (Non-Exercise Activity Thermogenesis) is your daily movement—walking the dog, cleaning the house, or pacing while on a phone call. Going into a diet, we suggest adding 1,000-3,000 steps simply to maintain your TDEE as your body begins to adapt.
Formal Cardio Modalities
- LISS (Low-Intensity Steady State): The “sweet spot” is 30-40 minutes, 2-5x per week. Avoid exceeding 45 minutes, as it can begin to compromise recovery and lean body mass.
- HIIT (High-Intensity Interval Training): Best used in the first 6-8 weeks when energy is still high. We recommend 10-20 minutes, 2x per week. For fat loss, 30 or 60-second intervals with 90 or 120-second rest periods are most effective.
Coach Cody’s Suggested Application
Before you ever touch a treadmill for “formal” cardio, you should maximize your lifestyle movement. I recommend keeping a consistent daily step count between 10,000 and 15,000 steps before adding extra sessions. This ensures your baseline activity is high enough to support a deficit without unnecessary fatigue.
When we do implement formal cardio, it is crucial to keep it standardized and in the aerobic zone. High-intensity protocols like HIIT can be a double-edged sword; they are harder to recover from and difficult to keep consistent week-to-week. Standardizing circuits or intervals is tough because your intensity and overall output will fluctuate based on how you slept, your stress levels, and your current energy.
Instead, I prefer “Incline Treadmill Walking.” It allows us to set the exact speed, height of the incline, and duration. This keeps your calorie expenditure identical every single week until your body adapts—which usually takes several weeks to occur. This data-driven approach allows us to “nudge” the metabolism only when necessary, rather than guessing with random intensity.
Phase 3: The Prosper Phase (The Exit Strategy)
The diet isn’t over when you hit the goal weight; it’s over when you’ve successfully transitioned back to a sustainable lifestyle.
1. The Speed of the Reverse
How we exit the diet depends on your biofeedback (hunger, sleep, energy, and libido):
- Extremely Lean / Concerning Biofeedback: An immediate jump to your new estimated maintenance, followed by slow adjustments.
- Very Lean / Healthy-Enough: An immediate jump halfway to maintenance.
- Fairly Lean / Healthy: Slow, incremental adjustments from start to finish.
2. How to Adjust Your Intake
To successfully transition out of the deficit, we start with an initial caloric bump of 20-25% from your final dieting calories. This serves as a “rescue” for your metabolism and hormones.
- Prioritizing Fats: Most of this initial increase should go toward bringing your fats back up to the minimum requirement for healthy hormonal function.
- Adding Carbs: The remainder of that initial 20-25% bump is filled with carbohydrates to fuel training and restore glycogen.
- Ongoing Adjustments: Once that initial jump is made, we wait for the body to stabilize. Future adjustments are typically 5% increases in total calories, and these are almost exclusively done via carbohydrates. This allows us to keep pushing performance in the gym while keeping body fat gain under control.
3. Acceptable Rate of Gain
During a reverse diet, some weight gain is expected and healthy. We look for a “buffer” of 0-10lbs depending on how lean you got:
- Extremely Lean: 5-10lbs.
- Very Lean: 0-7.5lbs.
- Fairly Lean: 0-5lbs.
When to Call It Quits? If diet fatigue is causing poor recovery, adherence is failing weekly, or your social and family life is suffering, it is time to shift to maintenance. Take a break for 3-6 weeks and revisit the goal when the time is right.























































































































































































































































































































































































































































































