Cody McBroom

Once fitness and nutrition became my career path, I knew I had a responsibility to continue walking the walk and looking the part. And no, I don't believe "looking really fit" makes you a great coach. Because there are instagram influencers and genetically gifted individuals out there that can look amazing, yet know nothing when it comes to coaching other people.

However, just because being fit doesn't make you a great coach... Being a great coach is far more likely when you are very fit. Because it means you practice what you preach and you believe in the services you're offering, which are two major factors that say you're someone that can be trusted (and THAT is more important to me than anything else in this industry). 

And this is exactly how my trademarked slogan Choose Hard™ came about.

I wanted to continue showing up as someone who does the work and pushes the envelope with my own personal fitness goals. Because as Mahatma Gandhi once said, "Be the change you want to see in the world" — or in my case, be the change THEY want to see in themselves.

If our members want to transform physically and develop mentally, then I wanted to commit my life to challenging myself in the physical and mental realm — CONSTANTLY.

Photoshoot, check. Bodybuilding competition, check. Endurance races, check. Hyrox competition, check.

See, I'm not an athlete... I'm not genetically gifted... I'm not special... I'm not and don't have any one thing that is going to catapult me to the top in anything, but that's the storyline of Tailored Coaching Method and Choose Hard™. It's helping the average person become above average, by achieving above average results and living an above average life. 

So my mission is to just keep on Choosing Hard and growing physically, mentally, and spiritually, being a role model for every single average person out there who knows they can and WILL be more some day.